My pal Tim Gard just submitted this to a newsletter! Great job Tim.

(The following is an excerpt from an aricle in the NSA Humor Peg newsletter.

So how do you sell the value of humor to a client? Why would someone pay for a humorist vs. a content speaker?

“I (Tim Gard) wrote an article a couple of years ago about the difference between an entertainer and a speaker. The first thing you have to have in mind is which of those you are going to be. Either one is okay, you just need to pick one and go with it. When people contact me, it is not necessarily to have me be a humorist. I’m contacted when they need someone to kill at 7am, or close out a conference on a high note. Most businesses that hire me want take-home value, very clean humor, and they want their folks to be energized. The bottom line is you have to find what the audience’s pain is and how to solve it with humor. ”

Nicely said Tim!