How To Book a Motivational Speaker
Day 3 Of Your Requested Course
Get the Most “Bang for your Buck.”
1. Make sure your keynote speaker knows what you expect.
Speakers can do what they think is a great job
— but if they are delivering what they thought you
wanted… and not what you actually wanted —
nobody wins. Never be shy about laying out very specific
objectives for your speaker. Let them know how you
will quantify a successful event.
2. Make sure the room is set up right. If you are
hiring a pro keynote speaker who can deliver every time — and
you should — the only variable left is how well the
audience can see and hear the speaker. Setting the
distance between the audience and your keynote speaker,
arranging for a proper platform, professional sound,
and adequate lighting might not sound that important,
but it can (and has!) made the difference between a
standing ovation and total flop.
But making sure this stuff is correct is easy and
very cheap. (Usually free.)
Learn how Brad does
Brad’s A.V. Requirements.
3. Get your keynote speaker up to speed on your group.
Most speakers will drop in important references
to your groups goals, challenges, and history.
But they can only do that if you help them to
understand. Find out what your motivational speaker needs
to succeed to learn about you and then… do it.
For a sample of how Brad learns about your group,
see his pre-program questionnaire.
Brad’s Speaker Questionnaire
4. Put the right speaker in the right time slot.
Work with you speaker to make sure he can deliver
the type of program your time slot requires.
If your people are tired, have been drinking, have
sat through three days of meetings, etc, and then
you ask your speaker to teach 15 steps to
Success… your audience won’t make it pass the
second step. It’s equally goofy to put Sparky
the Magic Clown in front of a team of Health Care
execs at 9 am. Ask tons of questions, and get
your speaker into the right place at the right time.
5. Make sure your speaker receives a good introduction.
Introductions are crucial! Bad introductions poorly
delivered will sabotage your speaker more than you
might guess. Ask your introducer to read your
speaker’s carefully designed introduction… ask them
NOT to interject stuff like, “Hey, I didn’t write this!”
And introducers who interrupt these introductions which
have been crafted over years though trial and error
with what they think is “improvements” or “jokes”
are not helping you and your speaker succeed. Just
Brad’s intro? Glad you asked! Brad’s Keynote Intro
Are you a believer in the power of levity and lightheartedness and its ability to help your organization get to where it deserves to be? Are you having trouble convincing the masses? Give us a call. We can help.